Five by Five Tonics
Created by Jesse Smith
"Five by Five Tonics developed out of my training as an herbalist and was inspired by the art and craft of cocktail culture. Perhaps the most inspiring is the idea that so much care and attention can go into such a small portion of a cocktail. Bitters are perhaps the most outstanding example of this where even a drop can impart a huge character to a drink. After spending years developing my ability to balance herbal formulas, I developed a sense for the different 'personalities' of botanicals. This has given me a unique perspective on blending herbs and spices in cocktail bitters."
Style and Purpose
The goal of these bitters is balance. The name Five by Five is derived from the five elements and the five flavors of traditional Chinese medicine. These elements are the guidelines that allow a formula to be perfectly balanced for an individual or a purpose. The careful combining of flavors that goes into these bitters suits them to a variety of cocktails from modern creative cocktails to classic drinks.
While these products derive much of their heritage from Prohibition era cocktail culture, they differ in one important point which is that these bitters are not intended to mask or alter flavors, they are designed to enhance the flavors of modern craft spirits.