2016 Predictions and Trendsetters
Trailblazers... Trend setters. A handful of names you could sling at us. Why you say?
I sat down with Paul Martin,
Napa Valley Distillery’s charming Brand Ambassador who’s a trend-tracker to discuss the future of craft spirits and the cocktail industry and he pointed out several things to look forward to where the industry is headed this bright and cheery year of 2016.
- "Look forward to the revival of rum cocktails." The initial interest in Rum will come from Cuba, because they have some incredible Rum we haven't been able to enjoy here in the USofA due to decades old trade embargo. This year, that trade embargo is coming down and their Rum will be available for our consumption. Arthur, Tiki Tim and Rum Runner Ian are HUGE rum fans and have been for years. They, along with the rest of us, are chomping on the bit and are more than ready to get their hands on it. With an influx of that rum, in general, tiki drinks will boom and rum cocktails will be all the rage! Where does this leave NVD? We currently are aging our own batches of rum, including a spiced rum and a bottled rum cocktail to be released in 2016. Exciting? Yes!!
- "Bars are now working on in-house syrups, shrubs, and bitters for truly unique and fun palette experiences." In fact, the lounges in the Cosmopolitan Las Vegas have a team that's hired from Monday thru Friday to make syrups and shrubs and bitters for the weekend rush. That's their job! Pretty awesome. Here at NVD, with over 500 different products, we have been trailblazing this by selling a wide variety of unique and small batch shrubs, syrups and bitters, all available for your home bar.
- "Something has been rapidly been gaining popularity, is premixing cocktails and aging them in barrels." More and more cocktail lounges have been doing this behind their own bars, Negronis and Manhattans take on the toasted characteristics. We've been way ahead of the curve on this, as we have not one, not two but 8 cocktails that we rotate throughout the year, including the Sidecar, Mint Julep, and our own Old Hollywood Cocktail.
So that wraps up the industry predictions and we are quite thrilled to have been setting trends all along.
Does this Spirit world fascinate you enough to stay current on the latest events? Good!
The best way for anyone to keep up along with us is to join our club, where we make sure to have the latest and greatest included every quarter, so you can keep up to date with the cutting-edge cocktails! Doesn’t that sound fun?*
*Napa Valley Distillery always recommends drinking responsibly.