Infamous cocktail guru and Brit expat, Gary Regan is the reigning authority on the history of the Negroni cocktail. The avid mixologist recently published The Negroni: Drinking to La Dolce Vita, and traced the drink all the way back to 1919 Italy. According to legend, the cocktail was born when a patron at Bar Casoni in Florence, Italy demanded a stiffer version of the Americano cocktail, a relatively tame mix of Campari, Sweet Vermouth, and club soda. The bartender obliged by swapping out the club soda for Gin.
The patron was Count Camillo Negroni, whose penchant for strong spirits began while working as a rodeo clown and cattle wrangler in the American Wild West. The Count loved this libation so much, he graciously lent his name to the concoction, and the rest, as they say, is history. For almost a century, the Negroni remained a quiet classic. Though readily available in many Italian bars and eateries, it remained a mystery for most cocktail adventurers until recently. With the resurgence of Pre-Prohibition Era Cocktails, it is estimated that the Negroni appears on 300% more cocktail lists than 10 years ago, and has grown to become this drinking generation’s zeitgeist cocktail.
So why has the Negroni reached such heights? Besides being an incredibly well-balanced drink (strong, bitter, sweet, herbal), it’s hard to go wrong with this cocktail. This means that no matter where in the world you happen to be, if you order a Negroni, you are guaranteed a great libation.
What makes NVD’s Negroni so special? We use our infamous Old Hollywood Ginn and it’s scandalous blend of nine botanicals, which perfectly complement the Sweet Vermouth and contrast the bitter Amaro.
Try one. It won’t be your last.