Paul Martin - Brand & Hospitality Director
Brand & Hospitality Director
& NVD OG
Everybody, meet Paul – Napa Valley Distillery’s Brand & Hospitality Director!
Paul grew up in Oakland, California and graduated with a BA in Sociology from University of Oregon. Before joining Napa Valley Distillery, Paul was the Tasting Room Commander at St. George Spirits in Alameda. Paul has always had a passion for spirits and while he thoroughly enjoyed his experience with St. George, he eventually decided it was time for a change. So St. George owner Lance Winters put Paul in contact with fellow California Craft Distiller’s Guild Member and Napa Valley Distillery owner Arthur Hartunian. Paul interviewed with Arthur soon after and the rest is history.
Paul was initially hired as a shop hand at the Oxbow with the idea of building the Distillery’s tasting program just as spirits tastings were starting to become legal in California. From there he started the tour program at the Grand Tasting Salon, graduating from shop hand to Grand Tasting Salon Manager to Brand Ambassador to the executive position he holds now.
As Brand & Hospitality Director, Paul is head manager overseeing operations, scheduling and training at both locations; he also ensures even levels of hospitality for all guests at either location by conducting tours and tastings. Additionally, he is leading the wholesale branch initiative for Napa Valley Distillery product to hit shelves in restaurants, bars and stores near you in 2019.
In the next ten years Paul would love to continue growing the Napa Valley Distillery repertoire and brand, but he would also love to someday start his own distillery. As for NVD’s current repertoire of product, his favorite thing we’ve made is the Old Engine #4, a whiskey made last year from which half of its proceeds were donated to the Napa Fire Department. It was a good cause, and a damn good whiskey that we can only hope to replicate in the future. But as much as he loved the Old Engine #4, Paul would love for the Distillery to produce a rye whiskey.
If you couldn’t guess, when Paul goes out his cocktail of choice is a Sazerac; he finds that to be an accurate test of a good bartender. But when he’s in the mood he enjoys a traditional daquiri, as well. Some of his favorite places to eat and drink in the Napa Valley are Cole’s Chophouse, Taqueria Maria and the rooftop bar at Andaz hotel.